PlayStation VR
As part of a larger continuing campaign, we developed key art and advertising visuals to support the launch of new software releases incorporating PlayStation VR hardware.
Brief
PlayStation VR Launch Campaign: Craft a compelling campaign to showcase the diverse gaming experiences offered by the PlayStation VR, aligning with the platform's unique features.
Insight
VR truly takes immersive gaming to its fullest. However, illustrating that sense of immersion through flat imagery can only take you so far. VR works by transporting you into the game world itself, you are truly ‘there’ when playing.
Concept
Taking the concept of ‘being there’, we developed a series of creative executions placing gamers well and truly in the game world itself. VR removes the barriers between player and the game world, how better display that than merge the two?
To continue the current campaign of in-situ actor photography immersed in the game world we developed a range of visual concepts all aiming to highlight the sense of speed.
To continue the current campaign of in-situ actor photography immersed in the game world we developed a range of visual concepts all aiming to highlight the sense of speed.
Photoshoot
To ensure that our vision of the composition was brought to life in the most effective way, we collaborated with both the game development studio to create a high-resolution in-game shot, as well as organising a separate photoshoot for actor poses.
Both BTL and ATL advertising executions were used in promoting the launch of GT Sport.
Both BTL and ATL advertising executions were used in promoting the launch of GT Sport.
Skyrim VR
To launch the new Skyrim VR release, we were tasked with creating an image that conveyed both the action and immersion felt when playing the classic RPG game in an entirely new perspective.
Additional games
To further this campaign, we worked on additional VR launches with the same core goal of bringing the player into the action.
Credits
Art direction: Sam Richardson, Phil Vincent
Design/Artwork: Chris Clancy, Phil Vincent
Photography: Steve Brown, Nigal Raymond
All images ©Sony Computer Entertainment Europe. All Rights Reserved. All IP property of the respectful owner.
Design/Artwork: Chris Clancy, Phil Vincent
Photography: Steve Brown, Nigal Raymond
All images ©Sony Computer Entertainment Europe. All Rights Reserved. All IP property of the respectful owner.
More work and things
Ads and Brands
Product
Gaming