DC x Hro

Cartamundi partnered with DC to launch a new hybrid NFT trading card platform: Hro. My team and I developed the creative strategy, launch campaign and key art for all promotional activity.

The brief

Introduce the world's first NFT Hybrid Trading Card brand to the market. This encompasses the development of key messaging, communication approach, key visuals, and the rollout of assets.

    The results

  1. Sold out at launch
  2. $1.5m+ Sales
  3. 95% Positive sentiment
  4. 1.9m Social reach

Your Gateway to a New Era

It began with a workshop and strategy for the Hro brand, which led to framing the audiences and identifying the consumer journey. We built out the full overarching campaign messaging and matrix, specific to the Batman launch, which then helped influence the creative outputs.

Visual development

It was important to bring Batman to life through the launch of Hro. The team developed the key visual which ultimately became the core aspect of the launch, and directed the full campaign rollout across various platforms. We created a system within the key visual to ensure consistency across future iterations - bringing to life the Black Adam and Shazam worlds, through the Hro lens.

Asset production

Utilising the approved cityscape thematic and our three key directions in messaging, the asset rollout was completed with the help of our in-house design, art working and AV teams. The assets were optimised for various platforms to announce and support the launch of the Hro. An effort that led to selling out at launch.

Brand bible

To ensure consistency for the brand in global markets, I oversaw the development of a brand bible containing elements across the entire campaign. This encompassed the key visual rules, typography, colour, messaging, and social asset creation.


Creative Director: Sam Richardson
Strategy Director: Louise Odquier
Account Director: Luke Fisher
Account Manager: Molly Beddard
Senior Art Director: Steve Harrison
Designer: Jordan Robertson
Artworker: Chris Jones
Agency: 20ten